Right. Here's the thing.
I spent months writing this book. Proper months. Late nights, weekends, the whole bit. I poured everything I learned from two decades in the software industry into these pages. Every uncomfortable truth. Every strategy that actually works. Every shortcut the "gurus" don't want you to know about.
The plan was simple: traditional publishing. Nice physical book. Maybe see it in a few airport bookshops. Feel like a proper author for once.
Then there was a cock-up with the publisher.
I won't bore you with the details — contracts, timelines, exclusivity clauses, the usual publishing industry bollocks. Long story short: after months of back-and-forth, the deal fell through. Spectacularly.
So there I was, sitting on a finished book that I'd poured my heart into, with no publisher and honestly? I was pretty pissed off about the whole situation.
Then I thought: sod it.
Why am I gatekeeping this behind a £10 price tag? The whole point of this book is to show people that the barriers to entry in software are lower than they think. Having another barrier — even a small one — felt hypocritical.
So here's the deal: the book is yours. Free. Right now.
No email address required. No "free sample, pay for the rest" nonsense. No newsletter signup. No course upsell waiting at the end. Just... the book. All of it.
Call it spite towards the publishing industry. Call it a marketing experiment. Call it whatever you want. The practical reality is: you can read the whole thing right now without giving me anything in return.
What the hell, right?